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Posted: Tuesday, March 6, 2018 11:35 PM

Job Description
Director of Marketing
Southeast Location
Base salary, Bonus
Provide the
marketing/advertising strategy and plans to increase the store revenues and build awareness of the brand
leadership/mentoring to departments to coordinate brand awareness and marketing efforts for the benefit of the brand and franchisees
:Understanding of the
franchisor/franchisee relationship and advertising requirements, programs, policies and procedures as outlined in the franchise agreement. Ability to identify and create tools that will support the
marketing/advertising efforts of the franchise system
:Leverage social media to execute audience:building campaigns across the franchise community
:Must have successful Business to Consumer Marketing experience within the franchising industry
:Strategic development and execution of consumer promotions and advertising projects. Ability to analyze, evaluate and communicate promotional program results. Experience across all media (social, print, TV, radio, direct mail, shared mail, outdoor, TV, online)
:Effective promotional programs and campaigns that drive store revenue
:Develop company collateral material including brochures, presentations, sales tools, etc.
:Evaluate competitors, market conditions, and consumer research and analyze the success of marketing programs with key metrics for the development of promotional programs.
:Skills in analysis, data mining. Solid understanding of the fundamentals as relates to creative and media development, data base management, targeting, testing and results analyses.
:Manage the Public Relations activities of the brand/company
:Written and Verbal skills with the ability to identify the
situation/issue/opportunity and address it for the benefit of the brand/company.
:Enhancement of the public persona of the brand/company
:Understanding of brand management from a company and franchise perspective. Understanding of trademark registration and maintenance.
:Communicate and support advertising activities with franchise owners, manage Ad coops and agencies.
:Effective tools and tactics available to franchise owners to increase revenues along with a compatible relationship.
Bachelors degree preferred. Minimum 4 years consumer marketing experience with successful track record of effectively managing and growing business through results:driven communications programs
Company Description
sweetFrog has grown through a commitment to giving back to its communities and bringing smiles to everyone around us. That same guarantee extends to our employees, whether in our stores, on the field, or in our corporate office. At sweetFrog, we believe your career should be like your cup of yogurt,enhanced with your unique style. As we continue expanding, we are looking for friendly, enthusiastic, creative individuals to help shape our future. Check out the job opportunities below and see if one is right for you


• Location: District Of Columbia

• Post ID: 47005242 dc is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018